The Fella Hamilton brand has delighted discerning ladies for over 50 years. In 2019 we added the Hedrena label to our stable. And in 2020 we stepped up to the cause with Fella Healthwear.

Supporting other Australian small businesses is a key component of our business. Whether we're working with artists to produce unique fabrics or looking for the perfect gifts for our customers, Australian first is our approach.

As a local fashion manufacturer, creating a substantial portion of our clothes in Melbourne, supporting our local economy has been at our heart from the beginning.

Knowing our products are creating a positive impact for our customers has driven us for over half a century. And that focus extends to how we impact our community and the world around us.

Never one to wear convention well, Fella Hamilton has a unique and enduring story that crosses generations and is driven by a desire to make our customers feel amazing and comfortable in their own skin.